Frank Gould Content Marketing Resume

FRANK GOULD
P.O. Box 608516
Orlando, Florida 32860-8516
407-291-2716
fgould@cfl.rr.com
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PROFESSIONAL PROFILE <PM Portfolio>

Give me a call today and let me explain more specifically any topic that most interests you.  My recent skills update pertains to content marketing and branding where I have applied these principles and techniques to the Cracker Creek website. For that site, I installed Google Analytics and Webmaster Tools to start measuring the site’s performance and I had the webmaster to add WordPress.org to the site so we could add additional articles about Cracker Creek. As part of my articles series, I wrote Connecting the Dots 2013 to document my efforts and report on the current web opportunities using Joomla and Google, where I also created a FREE simple prototype business website for my business and one for Auto Spa of Winter Park.

In May 2014, I created the Cracker Day poster for Cracker Creek and displayed it in the Daytona Museum of Arts and Sciences lobby to promote this event. As an example of my content, I wrote the Preserving Future Florida:  Doris Leeper to describe the area where the Cracker Creek tour passes that once was a Timucua Indian site in the Spruce Creek Preserve. I also produced and published two Cracker Creek videos: Education Tour and Summer Camp promotional videos. In addition to content marketing, I record video of all kinds. From standard movie cameras to dewarped fisheye cameras, I have a diverse range of video recording, editing, and creating and integrating animations.

I have a diverse set of skills that can apply to many different business opportunities.  I have more than 10 years experience as a Project and Product Manager gathering user requirements, documenting designs, schedule management, managing product development, and releasing major business web-based applications and various computer products. Negotiated contracts that ensured quality components for final products and sales.

From peers and managers, I have been told that I am “self-motivated, highly trusted, and totally dedicated to the success of his projects.”  Then, if that wasn’t enough, “Frank is personable in user interactions:  he has been the ‘front-door’ for user questions/issues, and the users continually express appreciation for his thoroughness, helpfulness, and kindness.”

Extensive experience in manufacturing, computer technologies, customer requirements, software development, MRP, ITIL, technical writing, multimedia, and international marketing. Excellent interpersonal and communication skills resulting in enhanced internal and external customer relationships and loyalty. Advanced Spanish. Proficient in several software programs (listed below) with expert skills to program Microsoft Office products to improve user productivity efficiency.

Skills
  • Excellent interpersonal and communication skills resulting in enhanced internal and external customer relationships and loyalty.
  • Ability to perform well in fast-paced, competitive, and matrixed environments.
  • Accomplished Technical and Content Marketing Writer – creates thorough and accurate documentation that clearly communicates very complex concepts and processes
  • Applications test completed with high rate of accuracy due in a large part to highly detailed and comprehensive testing, scenarios, and documentation.
  • Requires little direction with assignments and is a self-starter.
Professional Experience

Application Manager <Awards>

Responsible for managing web application products and directing a small development team supporting approximately 1,000 users. Used conflict management skills effectively to resolve issues between IBM, AT&T Management, and teams. Project Manager responsibilities included account leadership, Microsoft Project schedules, change control, communications, process improvements, and release management.

  • Negotiated with key AT&T/IBM end users to define enhancements to facilitate process tracking and controls resulting in significant customer satisfaction and 30% improvements in project management.
  • Documented business requirements, detailed design specifications, and process workflow maps for developer implementation and user documentation.
  • Initiated and developed online training materials resulting in broader training for virtual office users as well as user training via conference calls saving hours and classroom training expenses.
  • Created web page prototypes resulting in accurate design requirements for both development and user acceptance.
  • Learned JavaScript programming to enable the rapid development of hundreds of user interface web pages that resulted in improved user satisfaction and successful releases on schedule after significant headcount reduction.

Technical Solutions Consultant <Awards>

Responsible for defining customer platform installation requirements, ordering services, documenting system and network configurations for small to large multi-processor Unix and NT servers.

  • Based on outstanding performance as a TSC, volunteered for Project Management role after achieving accelerated promotion to Technical Solutions Consultant position.  PM responsibilities included implementing major platform upgrades and managing approximately 10 resources to meet deadlines.
  • Effectively managed multiple integration projects into data centers totaling about $10 million yearly.

Financial Software Design Analyst / Programmer <Awards>

Responsible for automating Financial department spreadsheets and data collection applications.

  • Managed databases containing software and hardware assets totaling over $500 million.
  • Created financial applications for Windows 95/NT using Visual Basic and Microsoft Excel resulting in increased data processing productivity nearly 50% throughout multiple organizations.
  • Modified and supported Headcount Collection and Capacity Costing applications.

Senior Product Manager

Responsible for determining customer needs in project planning, product design, training, sales, and support solutions.  Required Microsoft Project.

  • Managed a project team of approximately 15 and championed, positioned, and released NCR Multimedia PCs to support emerging international markets. This was a $2.5 million project.
  • Created spreadsheet for product cost/revenue management resulting in 25% SG&A savings.
  • Actively served as the Director on the Multimedia PC Council Board.
  • Successfully released major software products to worldwide markets for Windows and Windows 95.
  • Negotiated major software contracts with key vendors and customers.
  • Attended and staffed major PC exhibitions to promote NCR Multimedia products.
Employment History

Content Marketing Consultant at Cracker Creek – 2013-present
Various Projects – Consultant – Central Florida – 2011-2013
Valencia College – Department Assistant – Orlando, Florida – 2009-2011
IBM – Application Manager/Project Manager – Orlando – 1999-2007
AT&T – Technical Solutions Consultant, Financial Programmer – Orlando – 1997-1999
NCR – Senior Product Manager, Software Developer – Orlando – 1982-1997

Education

Valencia College, Associate of Science Degree, Film Production Technology, Orlando, Florida
Wharton School of the University of PennsylvaniaMini-MBA Finance Certification, Orlando, Florida
Stetson University, Bachelors of Arts Degree, English/Business, Deland, Florida

Application Proficiency
Adobe Dreamweaver Joomla! Microsoft Visio Social: Facebook, LinkedIn,
Apple Final Cut Pro (7 & X) Kindle Publishing Microsoft Visual Basic    Pinterest, Tumblr, & Twitter
Apple LiveType Lotus Organizer & Notes Microsoft Visual C++ Sony Vegas & DVD Architect
BigCommerce.com Microsoft Access OS: iOS, iPad, mac, Windows Toast Titantium
Digital Watchdog Spectrum Microsoft Office Paintshop Pro Vimeo
Final Draft Microsoft Project (Photoshop) Pixelmator WordPress (org & com)
Google Web Suites Microsoft SQL Server Prezi YouTube
Training & Certification

 

Awards
Volunteer Projects

Images Art Festival, Director Performing Arts:  New Smyrna Beach, Florida
Earthwatch Institute, videography:  Brazil Pantanal and Boston, Massachusetts
CRISPAZ, videography:  El Salvador
Habitat for Humanity:  Sanford, Orlando, and São Miguel do Araguaia, Brazil, with videography
ECO-Action Webmaster, Newsletter Writer, and Advocate:  Central Florida

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